Pitch is the graduate showcase for the Ara art and design department. This is a showcase that is held every year for the graduating year 3 students to help them secure jobs in the creative industry.

However while the year 3 students are working on their final projects for the showcase it is left to the year 2 students to design a complete brand and website to help advertise and promote the showcase to more people.

I was one of the people that volunteered their time to help. My initial role was just to help design and put the website together. But plans changed really fast and I ended up design the entire logo eco system from the primary mark to the supporting wordmarks. This job as a whole was supposed to be completed by 10 students. There was just 6 of us to complete in the end.

This did not stop us and we powered though and we produced something we are all happy with!